Troiano's expertise includes tools and analysis for product brand management, its marketing and communication and above all, its process for businesses expansion and development.
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11. Corporate Brand Prestige Index
Measuring a corporate brand’s reputation
It has been proven that the endorsement of a strong corporate brand facilitates the launching of new products. Equally, several cases show that the consistency and strength of the company brand stimulate motivation among employees and provide convergence to the internal management process.
Corporate reputation influence and the growth of its importance make it mandatory for organizations to count with reliable instruments for measuring and monitoring this asset.
And that’s exactly where that CBPI – Corporate Brand Prestige Index – fits .
It gives companies access to an objective measurement of their brands’ strength and reputation, based on information that takes into consideration international methodology references, whilst adding its very own note of knowledge of the local characteristics and conditions.
CBPI is calculated from five reputation dimensions or drivers.
