Troiano's expertise includes tools and analysis for product brand management, its marketing and communication and above all, its process for businesses expansion and development.
Know our products
3. Identifying Brand Roles
We believe that brands are important for peoples’ lives insofar as they help consumers come closer to their dreams. Without this ingredient, brands are only logotypes with a mere illustrative function and they become no more than products.
Troiano develops an apparently simple equation but one that has helped many companies understand to what extent their brands are in fact a good “bridge” for the consumer to get where he wants. The equation is as follows:
Helped by the methodology that Troiano created from this equation, we are able to identify whether the brand has or doesn’t have the capacity to transport the consumer from one end to the other. Or, in other words, if the brand is capable of “solving” this equation and to what measure.