Troiano's expertise includes tools and analysis for product brand management, its marketing and communication and above all, its process for businesses expansion and development.
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6. Brand Audit
A thorough knowledge of a brand strength
An exclusive Troiano service, Brand Audit evaluates the strength of a brand in its market, as well as its main competitors’ strength.
Brand Audit makes it possible to identify the various consumer segments, according to their individual degree of involvement with the brand. This way we may not only measure how many consumers are included in each of the levels of relationship with the brand, as well as draw in detail each segment profile.
This analysis makes it easier to determine a brand strength, considering its measure at a given moment and following its evolution through time.
At the same time, it is a powerful tool to methodically accompany the relationship and the communication of the brands with their different targets, thus making possible the growth of this attachment and the consequent continuous brand strengthening.
