Troiano's expertise includes tools and analysis for product brand management, its marketing and communication and above all, its process for businesses expansion and development.
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8. Visual Brand Audit
Evaluating the brands’ visual signs
In a society increasingly affected by images, Brand Visual Audit is a highly necessary and pertinent instrument. It’s a detailed evaluation of the main visual signs that individualize a brand and make it recognizable in the market. There is ample proof that a brand‘s identity and perception are based first and foremost in its visual signs.
The methodology is innovative and captures the consumer’s reaction to several visual stimuli, without making use of verbal resources which many times hide instead of revealing what the consumer feels. The process explores the association of a brand to colors, shapes and atmosphere, thus enabling a precise identification of which signs better represent the brand perception.
What makes VISUAL BRAND AUDIT increasingly pertinent and efficient is that it allows for obtaining the best performance of the brand’s identifying signs in the communication activities, as well as providing indicators to understand the brand’s and its competitors’ graphic personality.
Example of colors, forms and graphic language visual resources used by Visual Brand Audit.
