Troiano's expertise includes tools and analysis for product brand management, its marketing and communication and above all, its process for businesses expansion and development.
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1. Brand Positioning
Defining a brand value proposition
Defining a brand positioning means building its central meaning, the main idea that the brand wants to convey to all its publics.
Acknowledging the importance of this challenge, Troiano has a consistent and all encompassing methodology, that helps companies to define their brands’ positioning (both corporate and products or services).
Regardless of specific activities and techniques used in each case, Troiano’s methodology may comprise from the systematic gathering of all necessary information to providing a follow-up to the new positioning’s “tangibility”, in new products, packaging, processes, communication and so forth.
And more importantly, this message has to support three basic premises that are described below by means of a tool created by Troiano for projects of this nature: “the Tree of Value”.
